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Fixing Broken Revenue Attribution: Behind the Scenes of a GTM Data Overhaul

Fixing Broken Revenue Attribution: Behind the Scenes of a GTM Data Overhaul

How We Fixed Revenue Attribution Failures and Built a GTM Dashboard That Actually Drives Growth

Massimiliano Sermi

Mar 18, 2026

Fixing Broken Revenue Attribution: Behind the Scenes of a GTM Data Overhaul

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